Target Market for Glamping Business
Glamping business is regarded as one of the most promising business in the future. You might be interested in running your glamping resort. However, you need to decide your target audience to your resort. For example, if you target young couples, they would prefer quiet environment which ensures their privacy. On the other hand, if you target family, they would prefer environment where there are lots of activities and facilities making their kids fun. Your glamping resort will look much different depending on who you are targeting.
In this article, let’s discuss the recent trend and tendency of glampers around the world based on the Glamping Marketing Report published by GVR (Grand View Research).
(1) Key Driving Factor for Glamping
One of the key driving factor for glamping is the increasing number of concerts and big music festivals. It means it is highly recommended to build your glamping resort which is easy to access to the venues.
(2) Popular Type of Glamping Accommodations
Cabins and pods are the most popular type of accommodations. It is because of
- Lockable windows & doors
- Safety
- Availability of amenities (e.g. bathroom, heaters, air conditioner)
(3) Who Likes Glamping?
(3)-1 Country
People from America and Europe loves glamping. Europe is the largest market share in 2021 and it’s expected to grow more in the future.
(3)-2 Age Group / Generation
Age group 18-32 years and 33 to 55 years account for 70% of the market share. The trend is due to an influence of social media and internet. And the popularity among these age groups is expected to keep increasing until 2030. The reason why glamping is popular among these generations are that they are sick of daily hectic and stressful work and lives. De-stressing and relaxation are the key motivation for them. Therefore, relaxing through contacting with nature and staying at luxurious and convenient accommodations are ideal for them. In short, glamping is perfect to meet their expectations.
(4) Main Characteristics of These Generations
a. Digital pioneer or digital natives
They always want to connect with someone through online. Therefore, your glamping resort definitely needs to set up Wi-Fi. Because of too much exposure themselves to online and the internet, they have more mental health issues such as anxiety and depression compared with other generations. Offering them lots of experiences and activities which enable them to expose themselves with nature would help fixing the problems. Also, their purchase decision making is based on reviews and word of mouth on the internet and social media. According to Goldman Sachs, nearly 40% of Millennials (People who were born between in 1981 and in 1996) utilize social media for making a purchase decision. Approximately 70% of these generations use smartphones to research destinations and book.
b. Singles
Especially Millennials have put off their marriage and having kids. Therefore, targeting couples might be preferable for your glamping resort.
c. Traveling is one of their priority
They are happy to spend lots of money for traveling, which is more than $5,000. These generations love traveling the most of all the generations. On average, they go traveling 5.6 times in a year. Many people in these generations share their travel experience in social media, and most of them post at least once a day. Safety and security are the most important factor for them to decide their destination.
How Does Excelite Glamping Domes Help You?
(1) Stand out from the crowd
As mentioned above, cabins and pods are popular type of accommodations. Domes glamping is still minority. This means you can stand out from the crowd and it can be your selling points. As you can see from the pictures, our domes are 100% transparent and 360 degrees view. Excelite Glamping Domes will offer unique experiences to your guests and they look so instagrammable. We are sure that your glamping resort will be viral through social media.
(2) High Security and safety
The reasons why the pods and cabins are popular are safety, high security and availability of amenities. Excelite Glamping Domes can meet all these expectations. Our Glamping Dome includes a security door, which can be opened and closed though a swipe card. It also has a couple of windows with a fly mesh. Moreover, you can install an automatic ceiling curtain and manual side curtain in order to secure your guests’ privacy.
Excelite Glamping Domes have a variety of size; 2.1M, 3.5M, 4.5M, 5.3M and 8.8M. 4.5M and 5.3M domes are the most recommended sizes for your glamping resort. However, you can connect one dome with others (Combo Domes). You can electrify in our glamping domes. Therefore, you can install an air conditioner, a kitchen and a bathroom.
(3) Perfectly match the needs of Millennials
As mentioned above, Millennials had lots of stress and they are exhausted. The need relaxation. Excelite Domes are 100% transparent and 360 degrees view. Your guests can enjoy connecting with nature in the cozy and warm environment anytime even when it is cold and rainy.
(4) Excellent air circulation system
These generations are concerned about safety when deciding their destination. Especially after pandemic, they will prefer destination which can minimize the concern. Excelite Glamping Domes contains a couple of windows and a ventilation fan.
For more information, contact us today! We’re looking forward to working with you!
